From Poker Table to Business: Annie Duke’s Journey of Self-Awareness and Strategic Thinking


Written by: Milan Calendine

In 2004, Annie Duke found herself sitting at the table with nine other men in the final round of the World Series of Poker.   When recounting her experience in that pivotal game, Annie reveals a surprising sentiment: she felt undeserving of her place at the table and that whatever move she made would reinforce the stereotypical trope that women were not supposed to play professional poker. 

What Annie was experiencing is called a stereotype threat.  Coined by Claude Steel and Joshua Aronson, a stereotype threat is when people feel they are at risk of confirming the negative stereotypes people may have about their group.  Stereotype threats can elicit negative emotions and high stress based on embedded social attitudes impacting self-confidence and personal performance. 

Poker is, for lack of a better term, a psychological head game.  Players must learn and be alert to their opponents’ emotions to understand how they may respond to the cards in play.  Fear, confidence, or a lack of confidence, and a host of other emotional responses all give clues to what a player’s intentions may be.  When a player engages in self-reflection, acknowledging their strengths and weaknesses, they also gain insight into how their behavior influences their decisions and understand how their actions impact others.  

For Annie Duke, her self-awareness led her to a surprising solution to the stereotype threat: “When a person is viewing me in a way that I find disrespectful, I try and separate myself from the emotional reaction and figure out how I can use that to my advantage.”  Annie’s elegant reframing of the stereotype threat and her self-awareness exploited the weaknesses of the other players and the stereotypes they held about women.  At the World Series of Poker Tournament in 2004, Annie won the Championship, clearing a field of 234 players.  She would go on to win the invitation-only World Series of Poker Tournament of Champions, beating the nine best players in the world for a winner-take-all all of 2 million dollars.  

Self-awareness was one of the primary keys to her success in the professional poker environment.  Annie took her experience at the poker table and became a sought-after public speaker in the financial industry, speaking to executive teams, sales forces, and Investment Management Consultants on decision-making.  She also writes extensively on the topic with 8 books, including her bestselling book “Thinking In Bets.” As in poker, Self-awareness is a major component in business and leadership where probabilities, psychology, and calculated risk-taking are the basis of decision-making and understanding a decision’s chance of success while weighing gains against losses.

If you want to learn to enhance your self-awareness and leadership skills, please join us for the Brooks & Nelson “Effective & Empowered Leadership” short course. This engaging workshop, taking place at the AEMA Conference on December 4th, is an opportunity to develop critical skills essential for both personal and professional growth.  Join the Brooks & Nelson team, and we will help you unlock your potential and learn to become a more insightful and effective leader.


American Exploration & Mining Association’s 129th Annual Meeting

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December 4, 2023, 1:00 P.M – 5:00 P.M